What Julius Caesar Can Teach Us About Our Real Estate Business and Life

The month of July was named in honor of the Roman general, Julius Caesar. As real estate investors, here are some insights we can derive from the famous military leader’s life.

Be Bold, Take Chances

While sailing to Greece, Julius Caesar was kidnapped by pirates and held for ransom. When informed that the pirates intended to ask for 20 talents as ransom, Caesar insisted that he was worth at least 50. He maintained a friendly, joking relationship with the pirates while the money was being raised but warned them that he would track them down and have them crucified after he was released. After the ransom was paid, Caesar raised a fleet, pursued and captured the pirates, and had them crucified (as a sign of leniency, he first had their throats cut).

As a real estate investor, you don’t have to be this bold. Making aggressive all-cash offers and following up on them on a consistent basis will suffice!

The Power of Strategic Alliances

Julius Caesar persuaded Pompey and Crassus to work together and form “The First Triumvirate” (aka, “the three-headed monster”). Caesar promised to support the two men’s interests if they helped him get elected to the consulship.

Strategic alliances are critical for long-term success as a real estate investor because they allow us to focus on our core competencies. By hiring an experienced general contractor, I can focus on filling my deal pipeline rather than managing the details of rehab and construction projects.

“Six Inches of Point Beats Two Feet of Blade”

The difference between success and failure in your real estate business may lie as evidenced in this direct Julius Caesar quote in how expertly you use a specific investing tool or technique. Fluency and expertise in wholesaling, rehabbing, and raising capital may be what allows you to turn a dormant opportunity into a profitable real estate deal. Never take training, focus, and discipline for granted — these are all keys to your long-term success in real estate.