Performance Property | Gerald Lucas |

What can we do for you?

We help people gain financial freedom and independence through real estate. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it. Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender when they are behind on mortgage payments.

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Real Estate Insights

1,300 Rental Units in Downtown Jersey City

1,300 rental units in Downtown Jersey City are rented out through services like Airbnb which represents 7% of all Downtown rental units.

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 5/14/19

Conduct a thorough local rental demand analysis before you sign a contract to buy a rental property.

Performance Property Real Estate Question

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Solution When A Deal Falls Apart Last Minute

Q: Gerald, I have a real estate deal that I’ve been working on for a long time and it fell apart right before closing. What should I do? Michael, Somerville, NJ A: I would need more specific information in order to give you more specific advice, but in general, the first thing I would suggest is that you take an honest, unemotional look at the situation. My 3rd real estate commandment is “Use Logic And Never Let Emotions Affect Real Estate Decisions”–obviously you are upset at the moment given how much time and effort you’ve already expended, but you can’t let that affect the decisions you make now. The past is past, you can only live life going forward. If […]

Testimonials

“Hi Gerald I just want to take this moment to thank you and express my gratitude for a job well done. When I thought that everything was lost you appeared and delivered hopes. Your professionalism and endurance are out of this world. Thank you thank you. I will always be grateful.”

Berkis Castro | Clifton, New Jersey

“Thank you so much for helping me. My property was haunting me for quite sometime. We tried for so long to sell but couldn’t. My family and I never thought we would resolve this problem so easily, but you facilitated the whole process and made it swift and painless. We can’t thank you enough for this.”

Sal Rizzo-Cascio | Jersey City, NJ

“Thank you so much for all your work, effort and time you put in helping me. I think things went really smoothly, way better than I’d hoped for! I’m sure it’s because of you. I really appreciate all of your help!”

Bridget Hieronymus | Jersey City, New Jersey

“I was not able to pay my mortgage and the Bank started the Foreclosure proceedings against me. I spoke with Performance Property about their process and they gave me hope. They were very diligent and did all the negotiations on my behalf. They were very professional, sincere and hardworking. I would recommend Performance Property’s services to anyone.”

Samuel Manoharan | North Bergen, New Jersey

“My family and I want to thank you so much for helping us. You did an outstanding job negotiating with our bank and keeping us informed. Thanks to your help, I now have more money to pay down bills and repair my credit.”

Marko Shafik | Bayonne, New Jersey

“If you find yourself in my situation, I highly recommend Performance Property. Always attentive, thoughtful and understanding, Performance Property will keep you informed every step of the way and will not rest until the job is done.”

Sean Daughtry | Jersey City, New Jersey

“As I began my morning today, I came to the conclusion that it was the dawn of a brand new start for my family. The burden is finally behind us. I have you to thank for that. You stuck by us, slogged through the swamp that is Chase Bank, put up with my constant questions and anxieties. I wondered if this day would come and lo and behold, it has. If good karma is to be had, I think you hit it big today. I am profoundly grateful for your hard work that has truly made a difference in our lives. We can now move forward with rebuilding our lives focusing upon a renewed perspective of what the important things in life are. Thank you again for your time and dedication.”

Melinda | Bayonne, New Jersey

“Thank you so much for all your help. I feel a huge weight has been lifted. The experience and knowledge that Performance Property provides is invaluable. In every step of the process, you were extremely courteous and professional. Thank you again.”

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