Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas is an internationally recognized real estate expert with over 20 years of real estate experience. Gerald is the author of several books including “How To Sell Your Home During COVID-19: A Real Estate Insider’s Guide”, “Short Sale Specifics”, and Real Estate Investing Secrets". Gerald holds degrees from MIT and Howard University. Send an email to to set up a free consultation.

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Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

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What can we do for you?

We help people gain financial freedom and independence through real estate. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it. Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender when they are behind on mortgage payments.

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Blog & Articles

Real Estate Insight

Real Estate Insights

New York City Became The Largest City To Agree To Phase Out Fossil Fuels

New York City became the largest city in the country to agree to phase out fossil fuels in all new building construction.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 1/18/22

Look at real estate markets and trends locally, not nationally, every local real estate market is different.

Performance Property Real Estate Question

Ask Gerald About Real Estate Video Feed

Does FHA Discriminate Against Certain Borrowers

Q: I read that FHA had a racist lending policy.  Is that true? Theresa, Montclair, NJ A: The Federal Housing Administration (FHA) operated the National Housing Act of 1934 that provided federal guarantees on mortgage loans to home buyers.  From the very beginning, FHA limited federal housing mortgage loan assistance to White buyers denying mortgage loan assistance to Blacks.  In fact, this Whites-only federal mortgage loan subsidy was codified in FHA’s manual.  For decades, FHA refused to insure houses for Black people living in predominantly Black neighborhoods and also refused to insure houses in White neighborhoods that were deemed “too close” in proximity to Black neighborhoods.  For example, in 1940, the FHA denied insurance to a private builder in Detroit […]