Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas is an internationally recognized real estate expert with over 20 years of real estate experience. Gerald is the author of several books including “How To Sell Your Home During COVID-19: A Real Estate Insider’s Guide”, “Short Sale Specifics”, and Real Estate Investing Secrets". Gerald holds degrees from MIT and Howard University. Send an email to to set up a free consultation.

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Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

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What can we do for you?

We help people gain financial freedom and independence through real estate. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it. Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender when they are behind on mortgage payments.

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Blog & Articles

Real Estate Insight

Real Estate Insights

US Housing Inventory Declined At The End Of December 2020

US Housing inventory at the end of December 2020 declined 16.4% from November and declined 23% from one year before.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 4/6/21

Avoid poorly designed homes–this is often referred to as functional obsolescence. Functional obsolescence reduces the desirability of your home and makes it more difficult to sell. Here are some examples that you should steer clear of: 1) No bathrooms on first floor 2) Bedrooms with no closest 3) Knob-and-tube wiring or fuses instead of a circuit breaker box 4) One outlet per room

Performance Property Real Estate Question

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When Will Home Prices Fall

Q: When do you think home prices will fall? Scott, Edgewater, NJ A: Whenever home prices increase faster than incomes, a home price correction is inevitable. Home prices in NJ rose almost 12% in 2020—this huge increase was not the result of local real estate market fundamentals, but rather was caused by fear of coronavirus. Although incomes in general did surprisingly increase in 2020, incomes certainly did not increase as much as NJ home prices. Therefore, sometime in the next few years perhaps in 2023 there will be a downward home price correction as local real estate markets in NJ approach market equilibrium. Thanks for your question, Scott. Good luck. For more real estate tips and information visit my blog […]