Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas is an internationally recognized real estate expert with almost 20 years of real estate experience, who has written several books including “Short Sale Specifics”, the Amazon #1 best-seller, "Dare To Succeed" co-authored with Jack Canfield, creator of The Chicken Soup for the Soul book series and "Real Estate Investing Secrets". Gerald holds business degrees from Howard University and MIT.

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Gerald Lucas
Gerald Lucas

Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

Can't Pay Mortgage

Beware of anyone who asks for money upfront to help you bankruptcy attorneys, forensic loan audit, companies...

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What can we do for you?

We help people gain financial freedom and independence through real estate. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it. Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender when they are behind on mortgage payments.

Call us now at (201) 222-2979...

Blog & Articles

Real Estate Insight

Real Estate Insights

Affordable Housing in Federal Opportunity Zones

HUD Secretary said HUD will give preference for grants to developers & investors who build affordable housing in federal Opportunity Zones.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 4/16/19

Get an environmental audit when you buy commercial property or property that has ever had an underground oil tank.

Performance Property Real Estate Question

Ask Gerald About Real Estate Video Feed

The Biggest Home buying Group For The Next Decade

Q: Gerald, I’ve been a buyer’s agent for many years. Where do you think I should re-focus my efforts for the future? Kenny, Bayonne, NJ A: Millenials are finally buying homes–in terms of age they are the last generation to begin buying homes in a big way for obvious reasons including the global financial crisis, extraordinarily high school loan debt and the fact that real estate prices went down for 5 straight years as they were entering the workforce. Millennials are going to be the biggest group of home purchasers for at least the next decade and they are now pushing the US homeownership rate higher–homeownership rate has skyrocketed almost a full percentage point in the last year which is […]