Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas is an internationally recognized real estate expert with over 20 years of real estate experience. Gerald is the author of several books including “How To Sell Your Home During COVID-19: A Real Estate Insider’s Guide”, “Short Sale Specifics”, and Real Estate Investing Secrets". Gerald holds degrees from MIT and Howard University. Send an email to to set up a free consultation.

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Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

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What can we do for you?

We help people gain financial freedom and independence through real estate. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it. Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender when they are behind on mortgage payments.

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Blog & Articles

Real Estate Insight

Real Estate Insights

Building Materials Prices Have Declined Twice Since December 2019

Building materials prices have declined just twice since December 2019 and have increased 19.4% over the past 12 months.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 9/14/21

Overpricing a property reduces its selling price-it inevitably ends with price cutting & a weak negotiating position. The longer a property stays on the market, the less it will sell for. The key to selling a property for top dollar is pricing it correctly in the 1st 30-45 days it’s on the market.

Performance Property Real Estate Question

Ask Gerald About Real Estate Video Feed

Why There’s No Such Thing As A Seller’s Market

Q: Gerald, how long do you think the current seller’s market in real estate will continue into the future? Andy, Greenwich, CT A: While there are certainly many more buyers than sellers in many local real estate markets nationwide, which is why home prices have been going up so fast in so many places, there really is no such thing as a seller’s market because buyers always ultimately determine price. Buyers always determine the price when assets are sold because the person with the money always decides the price. The value of a property is determined by the price a buyer is willing to pay for it. Even when there are many more buyers than sellers as there are now […]