Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas is an internationally recognized real estate expert with almost 20 years of real estate experience, who has written several books including “Short Sale Specifics”, the Amazon #1 best-seller, "Dare To Succeed" co-authored with Jack Canfield, creator of The Chicken Soup for the Soul book series and "Real Estate Investing Secrets". Gerald holds business degrees from Howard University and MIT.

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Gerald Lucas
Gerald Lucas

Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

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Beware of anyone who asks for money upfront to help you bankruptcy attorneys, forensic loan audit, companies...

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What can we do for you?

We help people gain financial freedom and independence through real estate. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it. Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender when they are behind on mortgage payments.

Call us now at (201) 222-2979...

Blog & Articles

Real Estate Insight

Real Estate Insights

Jersey City – 60 Day Cap for Short Term Rental Properties

Jersey City council passed an ordinance instituting an annual 60 day cap for short term rental properties (ie. airbnb) if the owner is not on site.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 7/16/19

Confirm contractor availability to work before you commit to buying a property that needs extensive renovations.

Performance Property Real Estate Question

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One Big Risk In US Real Estate Now

Q: Where is the biggest risk in US real estate now? Craig, Greenbelt, MD A: The lending market has shifted dramatically over the past few years from domination by big banks to domination by non-banks, financial institutions that only make loans and do not offer deposit accounts. In some ways non-banks are more nimble and can offer more loan products than big banks—housing prices and the housing market would be significantly less dynamic without these non-traditional lenders. In 2011, 50% of all new mortgage money was loaned by the three biggest banks in the United States, by 2016, the share of loans originated by the three biggest banks had dropped to about 20%. The additional systemic risk lies in the […]