Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas is an internationally recognized real estate expert with almost 20 years of real estate experience, who has written several books including “Short Sale Specifics”, the Amazon #1 best-seller, "Dare To Succeed" co-authored with Jack Canfield, creator of The Chicken Soup for the Soul book series and "Real Estate Investing Secrets". Gerald holds business degrees from Howard University and MIT.

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Gerald Lucas
Gerald Lucas

Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

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Beware of anyone who asks for money upfront to help you bankruptcy attorneys, forensic loan audit, companies...

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What can we do for you?

We help people gain financial freedom and independence through real estate. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it. Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender when they are behind on mortgage payments.

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Blog & Articles

Real Estate Insight

Real Estate Insights

Fed Says Largest US Banks Face $48 Billion Commercial Real Estate Loan Loss

Fed says largest US banks face $48 billion commercial real estate loan loss. Snowballing distress in commercial real estate loans are threatening to become an avalanche that could overwhelm banks.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 8/4/20

1031 tax-deferred exchanges are most successful when investors find like-kind PROFITABLE property that satisfies their long term goals to trade for.

Performance Property Real Estate Question

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How Fed Action Really Affects Mortgage Rates

Q: How does what the Fed does affect mortgage interest rates? Carl, Edison, NJ A: The Fed doesn’t set mortgage rates directly. The Fed sets the federal funds rate, which impacts short-term and variable interest rates. Other factors affect mortgage rates like price inflation as well as supply and demand–lenders for example may decrease interest rates to attract more business. The Fed’s monetary policy can increase or decrease interest rates which affect mortgage rates but only indirectly. Thanks for your question, Carl. For more real estate tips and information visit my blog at