Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas is an internationally recognized real estate expert with over 20 years of real estate experience. Gerald is the author of several books including “How To Sell Your Home During COVID-19: A Real Estate Insider’s Guide”, “Short Sale Specifics”, and Real Estate Investing Secrets". Gerald holds degrees from MIT and Howard University. Send an email to to set up a free consultation.

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Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

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What can we do for you?

We help people gain financial freedom and independence through real estate. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it. Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender when they are behind on mortgage payments.

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Blog & Articles

Real Estate Insight

Real Estate Insights

Fourfold Increase In Office Buildings Being Converted Into Apartments

A fourfold increase in former office buildings being converted into apartments has occurred since 2021 in the US.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 5/21/24

If you find an abandoned property you’d like to buy, check the local tax records or enlist a skip-tracing service in order to locate the owner so that you can make a purchase offer.

Performance Property Real Estate Question

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Can A Tenant Renegotiate Their Lease

Q: I am a small business owner and I rent space in an office building. Is it possible to renegotiate my lease? Cameron, Verona, NJ A: Although a lease is a binding contract, it is possible to renegotiate depending on which term(s) in your lease you want to try to change. One of the changes landlords are most often willing to make to an existing lease is to add more time, particularly for a good tenant. In exchange for a longer lease term, your landlord may agree to a period of free rent, a rent reduction, or they may agree to reduce future rent escalations called for in the original lease terms. Many commercial office leases have provisions that let […]