Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas is an internationally recognized real estate expert with over 20 years of real estate experience. Gerald is the author of several books including “How To Sell Your Home During COVID-19: A Real Estate Insider’s Guide”, “Short Sale Specifics”, and Real Estate Investing Secrets". Gerald holds degrees from MIT and Howard University. Send an email to to set up a free consultation.

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Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

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What can we do for you?

We help people gain financial freedom and independence through real estate. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it. Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender when they are behind on mortgage payments.

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Blog & Articles

Real Estate Insight

Real Estate Insights

NJ’s Unsold Home Inventory Continues To Rise

NJ’s unsold home inventory continues to rise, increasing 44% since January 2022.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 6/14/22

Only make small payments to contractors as they satisfactorily complete mutually agreed upon milestones.

Performance Property Real Estate Question

Ask Gerald About Real Estate Video Feed

#1 Sign Someone Will Be A Bad Tenant

Q: We just finished renovating our new rental property and started accepting tenant applications. One applicant we met seemed nice but kept complaining about their last landlord. When I looked at his background report, it showed that he had been evicted. What do you think we should do? Claire, Jersey City, NJ A: As a landlord, the 2 biggest potential risks you face from a tenant is 1. Non-payment of rent and 2. Damage to your property. A previous eviction is the #1 sign that someone will be a bad tenant, because it is proof that they were a bad tenant before. I’m not surprised this applicant complained about their last landlord because they obviously weren’t paying their rent. It’s […]