Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas is an internationally recognized real estate expert with over 20 years of real estate experience. Gerald is the author of several books including “How To Sell Your Home During COVID-19: A Real Estate Insider’s Guide”, “Short Sale Specifics”, and Real Estate Investing Secrets". Gerald holds degrees from MIT and Howard University. Send an email to to set up a free consultation.

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Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

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What can we do for you?

We help people gain financial freedom and independence through real estate. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it. Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender when they are behind on mortgage payments.

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Blog & Articles

Real Estate Insight

Real Estate Insights

S&P Global Downgraded 5 Regional Banks To A “Negative” Outlook

S&P Global downgraded five regional banks to a “negative” outlook from “stable” because of their exposure to CRE loans. The banks include First Commonwealth Financial, M&T Bank, Synovus Financial, Trustmark and Valley National Bancorp.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 4/16/24

Unique properties are often harder to sell because they generate lower demand and appeal to a smaller percentage of potential buyers.

Performance Property Real Estate Question

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Best NJ Home Buying Opportunities Now

Q: Where are the best areas to find bargains for homes in NJ now? Sharon, North Brunswick, NJ A: The best home buying opportunities normally occur in places that have the most available homes for sale. In most places in NJ, available housing supply is very low however, housing inventory in many NJ shore towns in Monmouth, Ocean, Atlantic & Cape May counties has risen quite a bit lately. When this happens, home prices tend to stabilize and may even drop as sellers become more willing to compromise when negotiating in order to compete with other properties for sale in the same area. This increase in NJ shore home availability represents a market re-adjustment after the NJ shore buying frenzy […]