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Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas is an internationally recognized real estate expert with almost 20 years of real estate experience, who has written several books including “Short Sale Specifics”, the Amazon #1 best-seller, "Dare To Succeed" co-authored with Jack Canfield, creator of The Chicken Soup for the Soul book series and "Real Estate Investing Secrets". Gerald holds business degrees from Howard University and MIT.

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Gerald Lucas
Gerald Lucas

Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

Can't Pay Mortgage

Beware of anyone who asks for money upfront to help you bankruptcy attorneys, forensic loan audit, companies...

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What can we do for you?

We help people gain financial freedom and independence through real estate. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it. Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender when they are behind on mortgage payments.

Call us now at (201) 222-2979...

Blog & Articles

Real Estate Insight

Real Estate Insights

1,300 Rental Units in Downtown Jersey City

1,300 rental units in Downtown Jersey City are rented out through services like Airbnb which represents 7% of all Downtown rental units.

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Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 5/14/19

Conduct a thorough local rental demand analysis before you sign a contract to buy a rental property.

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Performance Property Real Estate Question

Ask Gerald About Real Estate Video Feed

Vital Question You Must Ask All Contractors

Q: I’ve got a bad leak in one of my properties but I can’t find any plumbers willing to work Sunday. Bill, Carteret, NJ A: There are more obvious things you need to know about a contractor before you hire them like their expertise, years of experience and whether they are professionally licensed to name a few but one of the most important things you must find out is when contractors are available to work–which days of the week they work or don’t work, when they go away on holidays or go on vacation because your knowledge of their availability is key to you getting your work completed. So for example, I have a list of plumbers that are willing […]

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