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Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas is an internationally recognized real estate expert with almost 20 years of real estate experience, who has written several books including “Short Sale Specifics”, the Amazon #1 best-seller, "Dare To Succeed" co-authored with Jack Canfield, creator of The Chicken Soup for the Soul book series and "Real Estate Investing Secrets". Gerald holds business degrees from Howard University and MIT.

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Gerald Lucas
Gerald Lucas

Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

Can't Pay Mortgage

Beware of anyone who asks for money upfront to help you bankruptcy attorneys, forensic loan audit, companies...

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What can we do for you?

We help people gain financial freedom and independence through real estate. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it. Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender when they are behind on mortgage payments.

Call us now at (201) 222-2979...

Blog & Articles

Real Estate Insight

Real Estate Insights

1,300 Rental Units in Downtown Jersey City

1,300 rental units in Downtown Jersey City are rented out through services like Airbnb which represents 7% of all Downtown rental units.

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Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 5/14/19

Conduct a thorough local rental demand analysis before you sign a contract to buy a rental property.

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Performance Property Real Estate Question

Ask Gerald About Real Estate Video Feed

Solution When A Deal Falls Apart Last Minute

Q: Gerald, I have a real estate deal that I’ve been working on for a long time and it fell apart right before closing. What should I do? Michael, Somerville, NJ A: I would need more specific information in order to give you more specific advice, but in general, the first thing I would suggest is that you take an honest, unemotional look at the situation. My 3rd real estate commandment is “Use Logic And Never Let Emotions Affect Real Estate Decisions”–obviously you are upset at the moment given how much time and effort you’ve already expended, but you can’t let that affect the decisions you make now. The past is past, you can only live life going forward. If […]

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