Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas is an internationally recognized real estate expert with over 20 years of real estate experience. Gerald is the author of several books including “How To Sell Your Home During COVID-19: A Real Estate Insider’s Guide”, “Short Sale Specifics”, and Real Estate Investing Secrets". Gerald holds degrees from MIT and Howard University. Send an email to to set up a free consultation.

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Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

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What can we do for you?

We help people gain financial freedom and independence through real estate. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it. Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender when they are behind on mortgage payments.

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Blog & Articles

Real Estate Insight

Real Estate Insights

The Pace Of Home Sales In NJ Continues Its Decline In 2022

The pace of home sales in NJ continues its decline in 2022 down 13% YTD compared to the same period in 2021.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 6/28/22

When you file a property insurance claim, document damage with both photos and video.

Performance Property Real Estate Question

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203K Mortgage Loan Risk To Home Buyers

Q: I’m trying to buy my first home. I am really excited because I actually found a home that’s within my price range. The house is a fixer upper that needs work but my mortgage broker said I can still get a mortgage for it and I can actually borrow the money as part of my mortgage to make the repairs. Do you think that’s a good idea? Susan, Bloomfield, NJ A: Your mortgage broker is likely referencing a type of construction loan for residential home buyers called a 203K. Section 203(k) insurance allows homebuyers to finance both the purchase of a house as well as the cost of its renovation through one single mortgage. Conceptually, a 203K loan is […]