Q: Gerald, I’m a suburban realtor–everything that I read about Millenials seems to point to the idea that they prefer city living. Should I focus on finding urban properties for Milennial buyers? Karen, Rockaway, NJ A: Social Media and the Internet help spread “conventional wisdom” narratives faster than ever. One of those pervasive narratives is that all Millenials prefer to live in cities. There is evidence that supports this claim including the fact that many companies have relocated to urban cities to attract Milennial employees. In spite of this, the fact is that in the last year more than half of Millenial home buyers (52%) purchased homes in the suburbs and more than one fifth of these Millenials purchased homes […]
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Millennials held the highest share of home buying activity out of all other generations for the fifth consecutive year, according to the 2018 Home Buyer and Seller Generational Trends study from the National Association of Realtors.
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