Real Estate Expert Gerald Lucas Hits Amazon Best-Seller List With “Dare to Succeed”

Gerald Lucas recently hit eight best-seller lists with the new book, “Dare to Succeed.

Jersey City, NJ – September 6, 2013 – Gerald Lucas, Managing Director of Performance Property, LLC., recently joined best-selling author Jack Canfield, named by Time magazine as the “Publishing Phenomenon of the Decade,” and a select group of America’s leading experts, to co-author the book titled, Dare to Succeed: The World’s Leading Experts Reveal Their Secrets to Success in Business and in Life – and Dare You to Succeed! The book was released on August 29, 2013 by CelebrityPress™ – a leading business book publisher.

Dare to Succeed showcases Gerald and a group of experts who share their secret strategies to bringing ongoing abundance into your life. Gerald Lucas contributed a chapter titled “Passion, Perseverance and The Power of Learning.”

CelebrityPress™ describes the book: “Get the motivation and the information you need to rise up to the next level of success! No matter what line of work you’re in, the marketplace constantly challenges you.  No matter how savvy an entrepreneur or skilled a professional you are, you risk losing ground every day you don’t push forward. That’s why you need every advantage possible to achieve the prosperity you’re after.”

On the day of release, Dare to Succeed: The World’s Leading Experts Reveal Their Secrets to Success in Business and in Life – and Dare You to Succeed! reached best-seller status in eight categories – reaching as high as #1 in five categories.  The book reached best-seller status in the following categories: “Direct Marketing,” “Sales and Selling,” “Marketing,” “Entrepreneurship,” “Marketing and Sales,” “Marketing for Small Business,” “Small Business and Entrepreneurship,” and “Business and Investing.”

Gerald Lucas is a real estate investor, author, coach and professional speaker. Gerald is the author of Short Sale Specifics: An Easy-To-Read Homeowner’s Guide To Short Sales, which draws from his experience successfully negotiating hundreds of real estate short sales. A landlord and condominium developer, Gerald has owned and managed properties that range in size from condos and single-family homes to big apartment complexes. Always eager to pass his knowledge and experience on to others, Gerald has successfully coached hundreds of students throughout the United States and Canada how to invest in residential real estate. Gerald was seen in the July/August 2013 edition of Fast Company Magazine as one of “America’s Top Business Leaders.”

As a former college professor, Gerald designed, developed and taught the small business certificate program at Hudson Community College in his hometown. Gerald recently partnered with an Australian pension fund to form a Real Estate Investment Trust (REIT). Together they raised over $100 million to invest in residential property. Gerald developed the REIT’s entire investment strategy, handpicked the REIT’s initial team of professionals (attorneys, title company, property manager & leasing director) and oversaw the first $20 million of all property acquisitions.

Gerald is a licensed Realtor and holds business degrees from Howard University as well as MIT’s Sloan School of Management. Gerald is an accomplished musician and singer-songwriter who has performed at Carnegie Hall as well as The Kennedy Center for the Performing Arts. Gerald actively supports Big Brothers Big Sisters as well as Project Homeless Connect.

After such a successful release, Gerald Lucas will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.

To order a copy of the book, please go to

The royalties from this project will be given to Entrepreneur’s International Foundation, a not for profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes.

Learn more about Gerald Lucas at

About Celebrity Press™:

Celebrity Press™ is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping its authors grow their businesses through book publishing. Celebrity Press™ has published books alongside Brian Tracy, Dr. Ivan Misner, Ron Legrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many of the biggest experts across diverse fields.

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